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Logistics USA Truck & Convoy

At the start of the pandemic, USA Truck and Convoy, considered competitors in the freight industry, identified common challenges related to underutilized assets and freight supply-demand imbalances. They formed an unconventional partnership to address these issues and enhance the industry. USA Truck's strengths in physical transportation complemented Convoy's expertise in technology and data. Their collaboration led to Convoy for Brokers, a platform offering technology and TMS integrations for brokers to access elastic capacity and expand load opportunities for carriers. This initiative provides efficiency gains, automation, GPS tracking, and digital document management, benefiting both USA Truck and Convoy carriers. It helps shippers find reliable capacity at competitive rates while enhancing visibility. The program's success has led to improved employee morale, recruitment, and innovation within USA Truck, making it a groundbreaking partnership in the freight industry.

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